Tag Archives: Weight Loss Claims

In the course of my career, clients have often asked for a nutshell summary of the key principles guiding the Federal Trade Commission’s (FTC) action in the food and dietary supplements industries.  Two decades of experience have brought these principles into clear focus and have provided a vantage point from which to assess the risks of non-compliance.  While by no means a substitute for legal advice, the short summary below will,… More

Some say “ah-sigh;” I say “ah-kai;” but apparently the proper pronunciation of “acai”  — the so-called super berry  — is actually “ah-sigh-ee.”  Who knew?  Acai berries are native to the Amazon rainforest and have been hailed by marketers as offering a slew of health benefits, including massive weight loss.    Unfortunately, according to various consumer advocacy groups like the Center for Science in the Public Interest,… More