Category Archives: Discussion

New Revisions to NAD Procedures

The National Advertising Division (NAD) of the Council of Better Business Bureaus announced and released several revisions to its ASRC Procedures during its annual conference on September 24-25.

Reopening a Case

One of these revisions was teased by NAD in advance of the conference and reported in our blog post here. As expected, NAD altered its rules governing an advertiser’s submission of additional substantiation materials after a NAD decision or NARB appeal.… More

Thoughts on KFC’s Extra Crispy British Apology Ad

Background

Last week, KFC restaurants published a full-page advertisement in British newspapers to apologize for a chicken shortage that had closed a number of its locations.  The ad’s most prominent feature was a KFC chicken bucket with its initials rearranged “FCK”.  The ad received wide acclaim on the internet for its candor and informal audience engagement.

Our Advertising & Marketing Law Blog co-editors got together to share their reactions.… More