Remember when your TV screen used to curve into the wood casing of the console? Neither does the Federal Trade Commission. That’s why the FTC recently announced the proposed repeal of the “Picture Tube Rule,” otherwise known as “Deceptive Advertising As to Sizes of Viewable Pictures Shown by Television Receiving Sets,” which you can find (at least for a few more months) at 16 C.F.R. 14.01.… More
Category Archives: Advertising
Every day, consumers are bombarded with advertising messages: print ads on the subway, promoted posts on social media, thirty-second spots on the radio, native ad thumbnails on the internet, email blasts from retailers, product labels touting savings and benefits, billboards along the highway, commercial breaks before the “big reveal” on reality TV, robocalls, and the Saturday morning infomercial, to name just a few.
And, for those fortunate or unfortunate enough to have an office right in the middle of Times Square,… More
Last week, KFC restaurants published a full-page advertisement in British newspapers to apologize for a chicken shortage that had closed a number of its locations. The ad’s most prominent feature was a KFC chicken bucket with its initials rearranged “FCK”. The ad received wide acclaim on the internet for its candor and informal audience engagement.
Our Advertising & Marketing Law Blog co-editors got together to share their reactions.… More